· Performing the analysis of market opportunities and expansion possibilities for a large and highly reputed distribution company located in Melbourne.
· Coordinate electronic publications and advertisements. Conducted marketing & product surveys.
· Maintain advertising accounts for payments and report it to the Finance manager
· Coordinate with various vendors and internal groups including marketing agencies to ensure successful implementation of promotional campaigns.
· Coordinate with marketing, communication and human resources department heads in regards to the marketing, advertising and recruitment activities respectively and I ensure that the respective departments meet the brand guidelines and standards.
· Discuss with the marketing and finance manger regarding the marketing budget, ROI & promotion activities and communicating it to the internal staff for further proceedings and feedback.
· Identified the target market, succeeded in penetrating the brand into target audience through conducting brand awareness programs.
· Conducts behavioral research on target audience, to develop publicity campaigns.
· Design posters, broachers, sign boards and; negotiating & handling the advertising bookings for internet, direct and outdoor advertising.
· Develop and maintain a communication schedule and prepare marketing and public presentation materials.
· Manage the dealer’s network through handling their accounts, commissions, settlements, terminations and training their sales personnel.
· Updating the company website regarding the product and promotions. Ensuring the information is helpful to the internal and external audience and responding to their queries.
· Communicating the marketing & communication strategies to internal and external stakeholders.
· Business reporting to the marketing & financial departments in regards to the promotional campaigns, advertising campaigns & market feasibility surveys providing with recommendations.